Who we are

Iron Heart was started by two advertising veterans to help smaller businesses, start-ups, and non-profits with limited budgets connect and communicate with their audience.

“For over 20 years we’ve used our strategic and creative brains to help sell big and famous brands, from cars to beer to pizza and everything in between. The time has come to use our skills to create positive change in our society, and help give ethically minded, purpose-led businesses a share of voice.”

We call ourselves Iron Heart because we are a fearless collective of creative minds who love doing work that has meaning. Heart is also an acronym for our five guiding principles that underpin everything we do: Hope; Ethics; Agility; Relevance and Transformation.


Kush is an internationally awarded art director who began his career in the industry in 1998. He has worked at some of the world’s best ad agencies including FCB & Ogilvy on some of the world’s best brands – from Toyota to Kia and Castle Lager to Viceroy. Kush’s work includes Toyota’s Buddy the dog, MTN’s Nightshift and Kia’s Xhosa wedding.

Over the last two decades Toni has worked on everything from FMCG to financial services, fast foods to fashion, alcohol to automotive, telecoms to government. She was part of the team that created the famous Fake Dogfight Billboard for the NSPCA that trended on Twitter and went viral across all media, it also resulted in hundreds of leads, over a hundred dogs rescued and more than 50 arrests at the time.