Camaren Peter (PhD) is an Associate Professor in the Allan Gray Centre for Values-Based Leadership at the Graduate School of Business, University of Cape Town. He’s also the Director and Executive Head of the Centre for Analytics and Behavioural Change (CABC NPC). He graduated with a cum-laude honors degree in Theoretical Physics in 1997 (University of Natal, Durban), holds a masters degree in Astrophysics from the University of Cape Town (2002), and a PhD in Business Administration from the GSB, University of Cape Town (2010). He worked at the Council for Scientific and Industrial Research (CSIR) for eight years, first as systems engineer and then as a researcher. His research and practice leverages complexity theory to prepare leaders and decision-makers to tackle the grand challenges of the 21st Century. These range from political, technological and socio-cultural transitions and their implications to powerful global change phenomena such as urbanisation, resource scarcity, ecosystems degradation and climate change; particularly in Africa and the Global South. Camaren has worked extensively on the urban development challenges facing African cities.

Priniven has served as Head of Strategy locally at TBWA and Metropolitan Republic and was MD of the South African Tourism Unit at Ogilvy. Internationally he has worked at TBWA Singapore as Global and Regional Strategy Director and at WPP Tokyo, as Social Strategy Lead and then as North Asia Strategy Leader. He returned to South Africa from Japan in December 2022, and will be working with Iron Heart on projects that require in-depth strategic input. Priniven’s wealth of experience, knowledge and expertise in brand and integrated strategy, together with Iron Heart’s innovative creative thinking, makes us a formidable team.

Shane is a paid media specialist and digital nomad with a keen interest in lead generation, eCommerce sales and general brand awareness campaigns. He has worked at Hello Media and TMI Collective, creating digital media strategies for Ninety One (formerly Investec Asset Management); City of Cape Town; Western Cape Government; Toyota; Virgin Active and Rain amongst others. He attends regular Google training and is an expert in strategising digital media campaigns to deliver the best results. “My goal with every campaign is to make sure it’s tracked properly and that it delivers on set KPI's”. Shane started his own company PPC Media in 2020 and has been working with Iron Heart since its inception on the CABC, LocumBase and Ukusa Eco Estate, all with impressive results.