Social media has become a hotbed for anger, resentment and hate speech. The Twitterverse can be especially hostile with one-sided views, fake news and sensationalist claims being shared on divisive topics. We wanted to create awareness around this negative influence of social media but not make it preachy. 

 

So we took the iconic Twitter Bird and showed how he turns into an Angry Bird while scrolling through his timeline. The message is a serious one, but it hits home because it’s delivered in a light and humorous way.