Our client, The Centre for Analytics and Behavioural Change (CABC) asked us to help launch their project arm CareZA, created in the wake of the Covid-19 pandemic.

Data from social media revealed that many people were feeling frustrated with lockdown and the strict regulations. So for Freedom Day 27 April (32 days into lockdown), we created a video honouring the Apartheid activists who sacrificed their freedom for a lot longer than 32 days. We reminded South Africans to now play their part – stay home, save lives, and help stop the spread.