To launch the new Dog Food Delivery App, we created an ad that no one would want to skip. How? We started with the insight that dog food isn’t very exciting to pet owners, but having your dog food delivered fast and affordably is. Why? Because it gives you more time to do other fun things – like recreate the iconic dinner scene from the Disney classic “Lady and the Tramp”, if that floats your boat. If not, do something else. At least your dog will enjoy its dinner.