We created this content campaign for the Centre for Analytics and Behavioural Change (CABC) to counter Covid-19 vaccine hesitancy across sub-Saharan Africa. Their research showed that trust in private and public health institutions during the pandemic was at an all-time low. So we recruited real Covid-19 ward nurses to share their experiences from the frontline. Their candid accounts humanised the pandemic and they delivered important information in an accessible and authentic way.

The videos were intentionally unbranded so any organisation could use them for internal communications. They were hosted on a Facebook page “The Healthy African Project” (created to deliver fact-checked health news and info).