Priniven has served as Head of Strategy locally at TBWA and Metropolitan Republic and was MD of the South African Tourism Unit at Ogilvy. Internationally he has worked at TBWA Singapore as Global and Regional Strategy Director and at WPP Tokyo, as Social Strategy Lead and then as North Asia Strategy Leader. He returned to South Africa from Japan in December 2022, and will be working with Iron Heart on projects that require in-depth strategic input. Priniven’s wealth of experience, knowledge and expertise in brand and integrated strategy, together with Iron Heart’s innovative creative thinking, makes us a formidable team.