Shane is a paid media specialist and digital nomad with a keen interest in lead generation, eCommerce sales and general brand awareness campaigns. He has worked at Hello Media and TMI Collective, creating digital media strategies for Ninety One (formerly Investec Asset Management); City of Cape Town; Western Cape Government; Toyota; Virgin Active and Rain amongst others. He attends regular Google training and is an expert in strategising digital media campaigns to deliver the best results. “My goal with every campaign is to make sure it’s tracked properly and that it delivers on set KPI's”. Shane started his own company PPC Media in 2020 and has been working with Iron Heart since its inception on the CABC, LocumBase and Ukusa Eco Estate, all with impressive results.