KIA Wedding

KIA’s powerful Sorento V6 is probably one of the most underrated SUVs in Southern Africa.

It’s not always first (or second) on the list for those in the market for a new big family cross-roader SUV, so we needed to change the perception in the market place and show the car’s versatility – its ability as a great family car for the city, as well as being perfect for an off-road adventure.

KIA’s proposition is the “Power to Surprise”, so we used this as a springboard to get to the insight: when you go out of your comfort zone you can have a transformative experience.

We meet the Du Toit’s, an Afrikaans family from the city who go on a road trip in their new KIA Sorento. The Du Toit’s are learning isiXhosa on their travels, and this means they get to meet and speak to new people and get a different perspective of their journey.

When the family arrives at their destination in rural Transkei, it’s clear they’re there for a wedding. They’ve researched everything about a traditional Xhosa wedding, however they’re in for a surprise. The message is clear: whatever your journey, enjoy the ride.