DATA ANALYTICS

If your organisation requires research and data analytics to realise your project objectives and strengthen its outcomes, we offer this service through our strategic partnership with the Centre for Analytics and Behavioural Change (CABC). Together, we bring the best of content strategy and evidence-based insights to help your brand or organisation better connect with audiences and communities.

Accessing reliable audience insights and uncovering behavioural patterns and trends has the power to amplify resonance and impact. In today’s data-driven landscape, marketing without meaningful analytics is like flying blind. Our approach places insights at the centre of the content creation process, offering two major advantages:

• It informs smarter, more effective marketing strategies.
• It guides the creation of relevant, impactful content and advertising that truly connects with your target audience.

A clear example of this is our multi-season YouTube series, Under the Microscope, developed in collaboration with CABC. Each season was anchored in CABC’s social data reports and analytics – covering issues such as vaccine hesitancy, threats to democracy, xenophobia, and gender-based violence. These reports revealed where the online conversations were happening, who was shaping them, and what narratives were taking hold. By basing our scripts and story arcs on these insights, we created content that was timely, resonant and effective in shifting perceptions and fostering dialogue amongst online communities.

Through our partnership with CABC, we also offer robust social listening and sentiment analysis. CABC conducts ongoing social media monitoring to track trending conversations, measure public opinion, and identify emerging narratives around specific topics. Whether it’s gauging reaction to a public campaign, or monitoring how misinformation spreads, this form of digital ethnography provides powerful direction for content creation, campaign strategy and crisis communication.

Our service offering includes:

• Research-backed campaign strategy
• Deep audience and community insights
• Behavioural analysis and narrative mapping
• Social listening and real-time sentiment tracking
• Pre- and post-campaign impact measurement

Whether you need deep audience analytics, narrative tracking, or targeted social media insights, our collaboration delivers the expertise you need to stay ahead in a competitive and rapidly evolving environment. We work closely with purpose-driven brands, civil society organisations, and ethical businesses who want to ensure their campaigns not only look good — but land well, move people, and achieve results.

If you’re looking for a content creation studio or social marketing agency that values insight-led creativity, contact Iron Heart to discuss how our partnership with CABC can help your organisation drive success with actionable research, social listening, and strategic data analytics.