ENGINE ROOM

Kush began his advertising journey in 1997 starting in Desktop Publishing and design. He worked his way up into art direction, advancing through the ranks to become a Creative Director and leaving an indelible mark on iconic brands like Toyota, MTN, DStv, KIA Motors, Unilever, and Converse. He has worked in big agency networks like FCB, Ogilvy, TBWA & JWT, consistently translating integrated media strategy into compelling advertising campaigns. In 2016, as Creative Director at Metropolitan Republic, he spearheaded ground-breaking campaigns for MTN reinvigorating the brand in South Africa.

Kush is also a co-founder of the Centre for Analytics and Behavioural Change (CABC), a Section 18a Non-Profit Organisation incubated at the Allan Gray Graduate School of Business, University of Cape Town. The CABC addresses societal issues by contributing to a safer internet, countering mis– and disinformation on social media, and promoting active citizenry.

Kush’s two-decade creative journey has garnered accolades, including Cannes Lion awards, multiple Loeries, a Pendoring, and an Ad of the Year award. His diverse experience across various sectors underscores the importance of strategic planning, research, and data in digitally-led communication campaigns. Kush believes in using creativity as a force for positive change.